Irrelevant queries quietly consume budget.
Paid acquisition
A paid-search manager that reviews every wasted click.
A daily review of search terms, negatives and keywords, with lead quality from your CRM. Every change waits for your approval.
The problem
You should know what’s getting in the way.
Campaign changes arrive without a clear reason.
Clicks and landing pages drift out of alignment.
What it finds
Three example findings.
It watches your search terms, negatives, keywords and conversion goals. Examples with sample data, of the kind it raises every week.
Old negative keywords block searches that brought 40 conversions last quarter
Why it matters. The account is turning away the searches that convert best.
The fix. Remove the conflicting negatives, through a change request you approve.
Status. Approved and applied.
Search terms with 10 or more clicks and no conversion are still spending
Why it matters. The budget buys clicks from people who do not sign up.
The fix. Add those terms as negatives, through a change request you approve.
Status. Change request ready.
Six keywords have spent for 90 days without a conversion
Why it matters. Spend that could move to the keywords that convert.
The fix. Pause them.
Status. Approved and applied.
What you get
Everything it covers.
Every finding becomes visible work with evidence, an owner and a result to check.
- 01Daily search-term review↗
- 02Negative-keyword conflict checks↗
- 03Keywords to pause↗
- 04Conversion-goal fixes↗
- 05Lead quality by campaign, from your CRM↗
- 06Change requests you approve↗
Inside gx360
See the targets. See the work. Track the result.
Targets, search results and verified work stay together.
Explore reports and the client view↗How we measure it
The scorecard for this service.
Set targets on your KRA scorecard; gx360 tracks them from your live data.
Cost per acquisition
Baseline from your data
ROAS
Baseline from your data
Conversion rate
Baseline from your data
Wasted spend recovered
Baseline from your data
Feature FAQ
What to expect.
Which plans include it?+
It is part of Growth and Scale plans, and in the 14-day free trial.
What will I see?+
Each finding with why it matters, the exact fix and who acts — plus your targets, Google search results, site health and the work completed on one screen.
Will it change anything without approval?+
No. gx360 drafts and plans; nothing reaches your live site or accounts until someone on your team approves it.
How is success measured?+
Your KRA scorecard tracks cost per acquisition, roas, conversion rate, wasted spend recovered against your own baseline.
Start with the evidence
Stop paying for clicks that never convert.
A daily review of search terms, negatives and keywords, with lead quality from your CRM. Every change waits for your approval. 14 days free, no card.
Want IOSS experts to do the work? Talk to sales