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Growth direction

A growth lead that holds the whole plan to agreed KRAs.

Turn channel data and CRM leads into a weighted scorecard, quarterly targets and a weekly view of what is on track.

The problem

You should know what’s getting in the way.

01

Every channel reports a different definition of success.

02

Activity is mistaken for business progress.

03

Priorities change without a shared baseline.

What it finds

Three example findings.

It watches channel performance, the lead funnel and progress against your kras. Examples with sample data, of the kind it raises every week.

Finding 01

A Q4 plan: six weighted KRAs, from leads to site health

Why it matters. One scorecard instead of each channel reporting its own success.

The fix. Score every KPI from live data, every day.

Status. On track: 82 of 100.

Finding 02

Accepted leads are ahead of target, plan-to-date

Why it matters. Leads sales accepts, not just form fills, read from the CRM.

The fix. Keep watching the target as the quarter fills in.

Status. Ahead of target.

Finding 03

One channel KRA has no data source connected

Why it matters. A target without data would read as zero, which is misleading.

The fix. Show it as awaiting data until the source is connected.

Status. Shown as “Awaiting data”.

What you get

Everything it covers.

Every finding becomes visible work with evidence, an owner and a result to check.

  1. 01Business and market context↗
  2. 02Channel performance review↗
  3. 03Lead-funnel analysis↗
  4. 04KRA plan with targets and weights↗
  5. 05Monthly scorecard↗
  6. 06Quarterly strategy reset↗

Inside gx360

See the targets. See the work. Track the result.

Targets, search results and verified work stay together.

Explore reports and the client view↗

How we measure it

The scorecard for this service.

Set targets on your KRA scorecard; gx360 tracks them from your live data.

01

Overall KRA score

Baseline from your data
02

Pipeline influenced

Baseline from your data
03

Cost per qualified lead

Baseline from your data

Feature FAQ

What to expect.

Which plans include it?+

It is part of Growth and Scale plans (CRM-based lead targets on Scale), and in the 14-day free trial.

What will I see?+

Each finding with why it matters, the exact fix and who acts — plus your targets, Google search results, site health and the work completed on one screen.

Will it change anything without approval?+

No. gx360 drafts and plans; nothing reaches your live site or accounts until someone on your team approves it.

How is success measured?+

Your KRA scorecard tracks overall kra score, pipeline influenced, cost per qualified lead against your own baseline.

Start with the evidence

A 360° growth plan with targets you can track.

Turn channel data and CRM leads into a weighted scorecard, quarterly targets and a weekly view of what is on track. 14 days free, no card.

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